Fundamentos de marketing de servicios: conceptos, estrategias y casos / K. Douglas Hoffman, John E.G. Bateson

By: Hoffman, K. DouglasContributor(s): Bateson, JohnE. GMaterial type: TextTextLanguage: Spanish Publisher: México : Edition: Segunda ediciónDescription: 569 páginasISBN: 970-686-202-1Subject(s): MERCADEO DE SERVICIOSDDC classification: 658.8 H699f
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