TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentos de márketing / William J. Stanton / Bruce J. Walker / Michael J. Etzel
SN  - 970-10-3825-8
U1  - 658.8 S792f 2004 
CY  - México : McGraw Hill
KW  - LEMB
KW  - MERCADEO
ER  -