TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentos de marketing / William J. Stanton, Michael J. Etzel y Bruce J. Walker
SN  - 978-970-10-6201-2
U1  - 658.8 S792f 2007 
CY  - México : McGraw-Hill
KW  - LEMB
KW  - MERCADEO
N1  - Incuye CD-ROM
ER  -