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Mercadotecnia para hotelería y turismo / Philip Kotler, John Bowen , James Makens

Kotler, Philip

Mercadotecnia para hotelería y turismo / Philip Kotler, John Bowen , James Makens - México : Prentice-Hall - 705 páginas

ISBN: 968-880-944-6

Subjects--Topical Terms:
ADMINISTRACION TURISTICA
MERCADEO
PLANIFICACION ESTRATEGICA

Dewey Class. No.: 658.8 K87m

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