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Fundamentos de marketing / Philip Kotler; Gary Armstrong

Kotler, Philip

Fundamentos de marketing / Philip Kotler; Gary Armstrong - Octava edición - México : Pearson Educación - xxxii, 522 páginas

ISBN: 978-970-26-1186-8

Subjects--Topical Terms:
MERCADEO

Dewey Class. No.: 658.8 K87f 2008

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